|Tamul Plates Marketing Pvt. Ltd.|
The poverty rate is fast increasing in North East India and the per capita income is in a decline especially in the rural areas. The unemployment rates are increasing and there is too much dependence on the primary sector. Though there is growth in the tertiary sector yet it is limited to the cities. With not much private investment happening in the secondary sector and not much growth in government jobs the employment scenario is worsening day by day. The problem of unemployment amongst the rural youth in the region is leading them towards anti-social behavior. Unemployment is the root cause of increasing insurgency and terrorism in North East India. The way out of the unemployment and insurgency scenario is to promote self employment amongst the rural youth of this region by encouraging and supporting them to set up their own micro enterprises. Micro enterprises in rural areas not only generate employment for the entrepreneur but also more direct and indirect employment amongst the immediate society. Thus Dhriiti, a national level organization, has taken the initiative to promote many community level sustainable micro enterprises in this region.
Dhriiti - The Courage Within, is a non-profit, development organization with its mission “to stimulate a culture and attitude of enterprise and entrepreneurship, by creating a pool of next generation entrepreneurs, promoting and developing micro enterprises and increasing the efficiency of existing small scale industries leading towards a better condition of life and living”. As a part of its endeavour for North East India, Dhriiti has been implementing the “Arecanut Leaf Plate Manufacturing Cluster Development Project” since the last 5 years in Assam. Dhriiti is working to set up small manufacturing units of disposable plates and bowls made from the sheath of arecanut plants. Each arecanut leaf plate manufacturing unit provides employment to more than 20 rural youths. The enterprise not only has a positive impact on the employability of the region but also lead to production of an eco-friendly product from a resource which is generally a waste in these regions.
Tamul Plate Marketing Pvt. Ltd. (TPMC) is an institution created under Arecanut Leaf Plate Initiative of Dhriiti to manage the whole operations in a commercially sustainable manner. It is an institution promoted by the people of North East. TPMC was established by the rural producers of Arecanut Leaf plates in this region and the employees of Dhriiti to collectively market the high quality, eco friendly, disposable, plates and bowls manufactured in rural North East India at a national and international level. Today apart from marketing support, TPMC provides many more services to the rural producers and entrepreneurs. It is the focal point through which the rural entrepreneurs interact with the world. It is the mechanism through which the rural poor are promoting good economics, ecology and peace simultaneously.